Home >> Advertising >> Article

IBF-AAAI to act against defaulting clients; Sets deadline

21-March-2002
Font Size   16
IBF-AAAI to act against defaulting clients; Sets deadline

Observing that agencies are defaulting in their dues to broadcasters, primarily because of their clients defaulting on payments, IBF-AAAI have set March 28th as deadline for advertisers to clear their dues. Else they are likely to face ‘embargo on their advertising activity across all TV channels.’

Agencies have been arguing that non-payment of dues to TV channels is primarily because clients delay payments of bills raised for Television media. “Many agencies have reported that they are unable to pay TV channels on time because of advertisers defaulting on payments to them. About 20-30% of dues to TV channels are held up because of this,” says Srinivasan Swamy, Chairman, IBF-AAAI Joint Working Committee.

Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) had signed an agreement on February last year, that sets out the basis of professional and commercial relationship between their respective member groups. Regulating the delayed payment to broadcaster was top most items on the agenda. Both bodies have been discussing and implementing measures to meet this objective.

In the recent meeting of Joint Working Committee, ‘Client Disputes’ was another important issue. Agencies argue that the amount due towards the broadcasters is lower due to disputes with the clients over campaigns. “The dispute amounts must be reconciled within a definite time frame. Agencies have not even reported such huge amounts as disputes in their bilateral discussions with us,” says Raj Nayak, Executive VP, Star TV and Member of Joint Working Committee expressing his concerns.

The Joint Committee has advised both agencies and broadcasters to resolve their disputes by March 28th and send a feedback to the committee.

© exchange4media 2002

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.