celebrity-endorsement
Sachin Tendulkar?blur=25

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM

Anirudh Pandharkar VIP?blur=25

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

Ayushman Khurrana Vingajoy?blur=25

With the tagline ‘Be Loud, Be Proud,’ the consumer electronics brand is focused towards being the first choice of millennials

exchange4media Staff Mar 19, 2019 5:16 PM

Jacqueline Fernandez Van Huesen?blur=25

The latest collection of handbags from the ‘Carry Your World’ line which will soon be available at Van Heusen stores across the country and on Amazon.in

exchange4media Staff Mar 5, 2019 5:24 PM

Hrithik Roshan Donear?blur=25

Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand

exchange4media Staff Mar 4, 2019 1:51 PM

DuaLipaPepeJeans?blur=25

The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973

exchange4media Staff Feb 27, 2019 5:32 PM

Buzzoka?blur=25

The service will help brands and agencies cater to the interest of the audience in Tier-2 and Tier-3 cities and rural markets.

exchange4media Staff Feb 5, 2019 2:38 PM

BrandKohli?blur=25

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff Jan 10, 2019 12:56 PM

ASCI now releases guidelines for celebrity endorsements?blur=25

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff Apr 17, 2017 8:14 AM

Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014??blur=25

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Guest Column: Has celebrity obsessed culture overtaken traditional mktg??blur=25

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone Aug 23, 2013 7:43 AM