celebrity-endorsement
ASCI now releases guidelines for celebrity endorsements

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

exchange4media Staff Apr 17, 2017 8:14 AM

Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Guest Column: Has celebrity obsessed culture overtaken traditional mktg?

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone Aug 23, 2013 7:43 AM