castrol
6 Digital brand campaigns that stood out on Twitter this Women’s Day?blur=25

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff Mar 9, 2016 8:04 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 9:44 AM

Noorings: Of new consumer gratification – participation, not just engagement?blur=25

The likes of Castrol and Lay’s reiterate that for the new consumers, just being at the World Cup is not enough – participation makes the difference.

Noor Fathima Warsia Feb 16, 2011 7:10 AM