The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM


Sen joined the Marketing & Sales wing of the company in 2006 and has been instrumental in taking Honda Cars to a strong position in his 12-year stint

exchange4media Staff Apr 2, 2018 8:56 AM


Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre

exchange4media Mumbai Bureau Mar 6, 2018 4:13 PM


Samsung launched its latest ad called 'Make it Yours' for its flagship Galaxy S9/S9+ smartphones during the airtime of 90th Academy Awards featuring Oscar Nominees

exchange4media Staff Mar 5, 2018 3:18 PM

90th Academy Awards?blur=25

The week-long celebration on Sony Le PLEX HD, starting on the 26th February to the 4th March from 6:00 am to 1:00 am, is the place to be for movie lovers.

exchange4media Staff Feb 28, 2018 3:41 PM


From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas Feb 26, 2018 9:00 AM

90th Academy Awards?blur=25

Star Movies and Star Movies Select HD celebrate the magic of the Oscars® with its trendsetter campaign – That’s How It’s Done.

exchange4media Staff Feb 21, 2018 7:50 PM


360–degree campaign across television, digital, radio and OOH across major cities

exchange4media Staff Dec 11, 2017 4:58 PM

Disney India's brand associations for 'Cars 3' pegged at Rs 110 crore in retail sales value?blur=25

For ‘Cars 3’ Disney India has tied up with 40 brands across categories including, Hamleys, Mattel, Funskool and more

exchange4media Staff Jun 21, 2017 8:26 AM

Dentsu One creates campaign for Honda City 2017?blur=25

In the TVC, City is positioned as being more than just a car with ‘one class above’ attributes

exchange4media Staff Mar 4, 2017 8:06 AM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump?blur=25

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

The Duo behind Ogilvy's Cannes Gold?blur=25

The biggest vindication for Kainaz Karmakar and Harshad Rajadhyaksha, ECDs at Ogilvy and the duo behind the campaign is that, the campaign has helped gather funds to start a rehab centre (even though they never asked for funds) and the enforcement of the ban has already been ordered in UP

Priyanka Mehra Jun 30, 2016 8:12 AM

Cannes 2016: Ogilvy India bags a Gold in Film lions?blur=25

Ogilvy & Mather saw its much recognised and celebrated work for 'Make Love Not Scars' bag a gold in the Film Lions category

exchange4media Staff Jun 27, 2016 7:18 AM

Volkswagen domestic sales to bear the brunt of brand’s foreign faux pas??blur=25

In the wake of controversies surrounding automaker Volkswagen which surfaced internationally has come to affect the sales of the vehicles domestically too. As per recent reports the India sales were down to a seven month low

exchange4media Staff Oct 6, 2015 8:24 AM

Ogilvy's #EndAcidSale campaign goes viral?blur=25

The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation

exchange4media Staff Sep 19, 2015 8:27 AM

Alphabet paves way for Larry Page’s Moonshot pursuits?blur=25

As Google’s core business is managed under new CEO Sundar Pichai, Larry Page’s vision of ‘ideas that change the world’ or his moonshot ventures will be few steps closer to being actualised under Alphabet

exchange4media Staff Aug 17, 2015 8:59 AM

Quick 5 with Debarpita Bannerjee on ‘Supercars’?blur=25

Bannerjee of NGC Network talks about the second season of ‘Supercars’, the evolution of infotainment channels & exploiting the digital platform

Synjini Nandi Sep 4, 2012 7:51 PM

Star Movies on marketing overdrive for Oscars?blur=25

With less than a week to go for the Oscar Awards, Star Movies is heavily promoting the event across media. Digital is at the core of its marketing plan

exchange4media Staff Feb 21, 2012 3:20 PM