"The clear buzzword of the year was collaboration; not not just for the sake of it but collaborations that you are constantly learning from," says Hungama Digital's Carlton D'Silva as he recounts his takeaways from Cannes sessions

Carlton D Silva Jun 30, 2015 8:14 AM

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D Silva Aug 8, 2013 8:16 AM

Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…

Priyanka Mehra Jun 29, 2013 10:55 AM

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair Feb 26, 2013 3:20 AM

Carlton D’Silva, Creative Director, Hungama Digital Media, writes about how the Internet, usually seen as a monster by musicians as it promotes piracy and free downloading, can be used effectively by musicians to market themselves.

Carlton D Silva Jun 3, 2011 9:00 AM