Uninor reviews media duties?blur=25

At least three agencies have made it to the next round in the media pitch for Uninor, a JV between Telenor Telecom & Unitech Builders

Noor Fathima Warsia Jan 20, 2012 8:54 AM awards media biz to Starcom?blur=25

Starcom Worldwide’s Chennai office will be managing the business

exchange4media Staff Dec 20, 2011 8:20 AM

Carat retains Philips’ media duties in India?blur=25

While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.

Shanta Saikia Nov 8, 2011 8:16 AM

Carat Fresh Integrated to handle PR for Pret

Carat Fresh Integrated (a division of Carat Media Services) has won the PR mandate for Pret, an online shopping destination for designer fashion.

exchange4media Staff Nov 8, 2011 7:37 AM

Carat Media wins Borges India’s media duties?blur=25

Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.

Priyanka Nair Oct 11, 2011 8:55 AM

Reebok leaves India ‘Flex’ified with Real Flex?blur=25

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...

Shanta Saikia Oct 4, 2011 9:34 AM

OMD India bags Tourism Australia media biz?blur=25

Following a multi-agency pitch, Tourism Australia has parked its Rs 13-15 crore media business with OMD India.

Noor Fathima Warsia Sep 8, 2011 9:30 AM

Senior management changes at MPG India?blur=25

Senior level changes take place at MPG India. Mohit Joshi is now Managing Partner of India, and Gautam Rajagopal has been appointed as VP investments for West India.

exchange4media Staff Jun 4, 2011 8:27 AM

ABC Consultants appoints Carat Media?blur=25

Carat Media has been entrusted with the media duties of ABC Consultants, which is looking at renewing its brand identity. The company is reportedly planning to invest nearly Rs 10 crore on this identity revival exercise.

Nitin Pandey May 17, 2011 9:31 AM

Sushma Jhaveri joins as COO of Madison Media Infinity?blur=25

Sushma Jhaveri, who had recently put in her papers as Senior VP at Carat, has been appointed as COO of Madison Media Infinity. She will be based in Mumbai and will lead a set of accounts in the Mumbai office.

exchange4media Staff May 17, 2011 9:27 AM

Sushma Jhaveri puts in her papers as Senior VP at Carat?blur=25

After a stint of over two years, Sushma Jhaveri, Senior Vice President, Carat, is moving on from the organisation.

Noor Fathima Warsia May 16, 2011 8:44 AM

Aircel reviews creative biz?blur=25

Telecom major Aircel is in the process of reviewing its creative business. The presentations will begin mid-May 2011.

Gopal Sathe May 11, 2011 9:46 AM

New agencies, new brand face: Nikon’s aggressive marketing plans?blur=25

With K&L Arms as its creative partner, Alliance as its media AOR and Priyanka Chopra as brand ambassador, Nikon has a 360-degree marketing plan ahead.

Shubhangi Mehta Mar 16, 2011 9:01 AM

Comedy genre: Under-tapped or well-exploited in India??blur=25

Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?

Shikha Oct 14, 2010 12:25 PM

Isobar & Carat create buzz for Philips Salon Shine on social media platform?blur=25

Isobar and Carat India, from the Aegis Media Group, have launched a massive social and earned media campaign for Philips Salon Shine range. In an effort to relaunch the hair care grooming products for women, the first task was to build awareness of the Salon Shine range of products amongst the key target audience.

exchange4media Staff Sep 25, 2010 7:55 AM

Carat bags media duties of Preet Bedi’s new venture Abmeribaari?blur=25

Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company. Rs 5-10 crore have been earmarked for brand building and promotions.

exchange4media Staff Mar 26, 2010 9:59 AM

Ogilvy India lands up with the 2010 campaign for adidas India?blur=25

Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.

Tasneem Limbdiwala Mar 11, 2010 7:46 AM

Parag Milk Foods appoints Carat as its media AOR?blur=25

Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR. Industry sources have pegged the business in the vicinity of Rs 12-15 crore.

Tasneem Limbdiwala Feb 4, 2010 7:39 AM

Eye on IPL, GECs shore up content line-up?blur=25

GECs have never had it easy – from creating new time slots to bringing in compelling content – it is always a struggle to retain and attract eyeballs. This, combined with IPL3 set to take over TV viewing during most of March and April 2010, is seeing GECs upping the ante on lining up fresh content.

Khushboo Tanna Feb 4, 2010 7:30 AM

Carat India bags Deutsche Bank’s India media biz?blur=25

Following a global media review, Carat has bagged the media mandate for Deutsche Bank. It is learnt that this development is effective in the APAC markets, including India and China.

Tasneem Limbdiwala Jan 28, 2010 7:21 AM