Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.
Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?
Isobar and Carat India, from the Aegis Media Group, have launched a massive social and earned media campaign for Philips Salon Shine range. In an effort to relaunch the hair care grooming products for women, the first task was to build awareness of the Salon Shine range of products amongst the key target audience.
Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company. Rs 5-10 crore have been earmarked for brand building and promotions.
Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.
GECs have never had it easy – from creating new time slots to bringing in compelling content – it is always a struggle to retain and attract eyeballs. This, combined with IPL3 set to take over TV viewing during most of March and April 2010, is seeing GECs upping the ante on lining up fresh content.