Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Carat appoints Sujata Dwibedy as EVP, Mondelez?blur=25

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

exchange4media Staff May 17, 2016 3:13 PM

TV ad revenue in India to grow by 12.3% in 2016, Carat Report?blur=25

Based on data received from 59 markets across America, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion in 2016, accounting for a +4.5% year-on-year increase

exchange4media Staff Apr 19, 2016 7:58 AM

Carat bags media planning mandate for Ministry of Tourism including Incredible India?blur=25

The Ministry of tourism had put out an RFP for a media planning agency in June last year. The media planning mandate is for a period of 3 years. Account size is estimated to be around Rs 600 crores.

Priyanka Mehra Mar 30, 2016 7:16 PM

Carat India Bags Integrated duties of Pfizer Magnum Business Division?blur=25

Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. Carat starts this relationship through a PAN India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This campaign will see all forms of media being explored - traditional media, digital, out-of-home and an interesting storytelling format in the form of co-creating content to engage the audience

Priyanka Mehra Mar 18, 2016 8:33 AM

Carat India bags media mandate of Columbia Asia Hospitals?blur=25

This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two years in a row

exchange4media Staff Mar 10, 2016 4:08 PM

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore?blur=25

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency for EEMEA and Latin America by Mondelez International. The new order of media duties will be effective from Jan 1st 2016

Priyanka Mehra Oct 12, 2015 8:13 AM

Carat wins media duties of MTS?blur=25

The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards of Rs 50 crore

Priyanka Mehra Sep 25, 2015 9:00 AM

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast?blur=25

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

exchange4media Staff Sep 22, 2015 12:22 PM

Carat launches Consumer Connection System 2015?blur=25

This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents. 42% of the urban population engages with multiple screens simultaneously, states the research

exchange4media Staff Sep 17, 2015 1:59 PM

Carat bags Popees Baby Care’s media duties?blur=25

Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account

exchange4media Staff Apr 8, 2015 12:47 PM

Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate?blur=25

On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from the IPG umbrella is the incumbent agency on the account

Priyanka Mehra Apr 2, 2015 8:05 AM

Carat predicts digital spend to exceed 25% of ad spend in 2016?blur=25

Predictions are fuelled by upsurge in mobile advertising spending in 2015, and the fact that all regions achieved positive growth in 2014

exchange4media Staff Mar 31, 2015 12:34 PM

Carat wins media duties of Garuda Polyflex Foods?blur=25

The agency won the account in a multi-agency pitch. The account will be handled out of Carat’s Bangalore office

exchange4media Staff Mar 26, 2015 9:48 AM

Dixcy Textiles appoints Carat to handle its media account?blur=25

MEC Chennai was the incumbent on the account, the size of which is estimated to be around Rs. 25 crores. Carat won the account in a multi-agency pitch and will handle it from its Bangalore office

exchange4media Staff Mar 25, 2015 12:19 PM

 Carat to handle IndiaFirst Life Insurance’s media account?blur=25

Carat Media bagged account on the back of a multi-agency pitch against eight major agencies

exchange4media Staff Jan 15, 2015 2:30 PM

Mobile advertising poised for take off. Are marketers ready to board??blur=25

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match

Ankur Singh Sep 18, 2014 8:53 AM

Carat Media wins media mandate for retail brand Shaze?blur=25

Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office

exchange4media Staff Sep 11, 2014 11:31 AM