Comic Con India Myntra?blur=25

Five days of unlimited access to the world’s largest comic convention with an immersive experience, exclusive merchandise, gaming and more

exchange4media Staff May 8, 2019 5:54 PM


While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns?blur=25

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests

Ronald Menezes May 9, 2016 7:59 AM

Disney India raises Rs 150 crore in tie-ups for 'Captain America'?blur=25

With Marvel’s ‘Captain America: Civil War’ slated to hit the theatres today, the company’s Consumer Products business vertical has set a new record with tie-ups and has roped in 70 brands for co-branded promotions, initiatives and branded products

exchange4media Staff May 6, 2016 8:22 AM

Noorings: Cross promoting The Avengers way?blur=25

Programming cross promotion is not new to television in India but are we thinking through?

Noor Fathima Warsia Apr 30, 2012 11:20 PM