Trendspotting: Brands bag global laurels on back of social issues?blur=25

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Cannes 2015: WPP named Holding Company of the Year for 5th consecutive year?blur=25

WPP finished first ahead of Omnicom and Publicis, respectively. Ogilvy & Mather won Network of the Year for the fourth time

exchange4media Staff Jun 30, 2015 1:34 PM

Cannes 2015: No Indian entries shortlisted for Creative Data Lions?blur=25

Cannes Lions has launched the Creative Data Lions category this year. It has expanded Innovation Lions which is part of the new, two-day Lions Innovation Festival

exchange4media Staff Jun 25, 2015 1:07 PM

Cannes 2015: The Media Lions are about ideas that work, not stunts: Nick Emery?blur=25

"You don't have to be over the top and don't have to bombard people with 3 minutes of loud music. If you try to cover up the work with a ridiculous blizzard of hyperbolic facts and figures which make no sense, you won't win," says Emery, Global CEO, Mindshare & 2015 President of Media Lions Jury

Priyanka Mehra Jun 24, 2015 8:17 AM

8 Indian entries make it to Media Lions shortlist, BBDO bags 4 slots?blur=25

DDB Mudra Group, Mindshare Mumbai, Mediacom and O&M bag one shortlist each

exchange4media Staff Jun 22, 2015 1:49 PM

15 Indian entries shortlisted for Outdoor Lions, McCann leads with 4 entries?blur=25

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff Jun 22, 2015 1:37 PM

Cannes 2015: The Indian advertising industry will have to learn better packaging: Saurabh Dasgupta?blur=25

Dasgupta, Executive Creative Director, Innocean Worldwide who is on the Promo and Activation Jury at the Cannes Lions International Festival of Creativity 2015, says the Indian advertising industry has to learn and do better packaging of ideas to compete with international entries

Ravi Bansal Jun 9, 2015 10:14 AM