campaign
Sahil Siddiqui WATConsult

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

Generation Z

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

zoomcar

ZAP Subscribe facilitates owning a car without down-payments, servicing and maintenance hassles

exchange4media Staff Mar 28, 2019 2:46 PM

vivo ipl

A record 219 million viewers tuned in on the opening weekend, which was 31% higher than last year.

exchange4media Staff Mar 28, 2019 11:30 AM

Horlicks Stories of Strength Ad Campaign

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza Mar 27, 2019 8:22 AM

Anil Kumble Duroflex

Kumble, Former Captain of the India cricket team has lent voice to the campaign #sleeptoperform, highlighting the exhaustion children face while writing exams due to lack of sleep

exchange4media Staff Mar 26, 2019 3:33 PM

Mother'sReciepe

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

firstpost

The campaign will give selected readers an opportunity to accompany seasoned journalists

exchange4media Staff Mar 25, 2019 6:28 PM

WhatsApp Share Joy Not Rumors

This new "Share Joy, Not Rumors" campaign will educate people on the controls available in WhatsApp so they are empowered to stop the spread of misinformation

exchange4media Staff Mar 25, 2019 2:48 PM

vodafone

As part of the campaign, Vodafone customers have an opportunity to win an iPhone X every match 

exchange4media Staff Mar 22, 2019 5:09 PM

Holi Ad Campaigns

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Blued India

Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi

Noel Dsouza Mar 20, 2019 9:17 AM

Oppo Seize The Night

OPPOMobile India’s #SeizeTheNight Twitter campaign enabled users to virtually experience the holiday season in different destinations whilst keeping the product – OPPO R17 Pro- in focus

exchange4media Staff Mar 20, 2019 8:23 AM

Lufthansa Life Changing Places

As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings

exchange4media Staff Mar 18, 2019 4:34 PM

Factory

The #BuraNaManoDiscountHai campaign, created by Publicis, encourages people to buy new clothes and look their best for Holi by availing their discount offers

exchange4media Staff Mar 16, 2019 8:49 AM

TataSky

Created by Ogilvy Mather, it is a 360-degree campaign which includes outdoor, digital and TVCs

exchange4media Staff Mar 16, 2019 8:47 AM

SocialMedia

Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks

Dolly Mahayan Mar 14, 2019 8:51 AM

isobar

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Levis #IShapeMyWorld Ad Campaign

Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny

Noel Dsouza Mar 13, 2019 9:11 AM

Surf Excel Ad

Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store

exchange4media Staff Mar 13, 2019 8:55 AM

Advertisment

Advertisment

Advertisment

Advertisment