campaign
Pepsi?blur=25

The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user-generated videos over a four-day period

exchange4media Staff Dec 28, 2019 4:05 PM

Baby G?blur=25

The #QuitTheComfortZone campaign targets the modern, new age women of today who enjoy experimenting with their fashion and lifestyle

exchange4media Staff Dec 28, 2019 8:43 AM

Swiggy?blur=25

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM

Kotak?blur=25

Conceptualized and executed by Wunderman Thompson, Kotak Life's new campaign highlights the importance of a 'complete life insurance plan'

exchange4media Staff Dec 28, 2019 7:59 AM

uber auto?blur=25

The new Uber Auto campaign addresses the challenges women face while commuting to work

exchange4media Staff Dec 28, 2019 7:56 AM

Sunny leone?blur=25

Recently, Sunny stated in an Instagram post that she will be celebrating New Year with a certain Mr V, which was revealed to be VMate

exchange4media Staff Dec 27, 2019 6:12 PM

goair?blur=25

The meal features veg & non-veg snacks, cakes, and juices available for select destinations

exchange4media Staff Dec 27, 2019 5:49 PM

Philips?blur=25

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities

exchange4media Staff Dec 27, 2019 2:34 PM

Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Laqshya Media Unacademy?blur=25

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

Live Smile Prosper?blur=25

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

TikTok?blur=25

With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights

exchange4media Staff Dec 20, 2019 3:24 PM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Dettol?blur=25

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

Tata Tea Premium?blur=25

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

IDFC Mutual Fund?blur=25

IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience

exchange4media Staff Dec 16, 2019 4:47 PM

Bharat Salaam for Zee Studios Hotel Mumbai?blur=25

Neeraj Joshi, Marketing Head, Zee Studios, talks to us about the reach and execution of the campaign 'Bharat Salam' for the movie Hotel Mumbai

Shreshtha Verma Dec 16, 2019 9:22 AM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM