campaign
Akshay Kumar Policybazaar

The TVCs will be aired on the weekend across various TV channels, including Star Sports, Times Now, Republic TV, India TV, ABP News, NDTV, Star Gold, Sony Max, and Zee Cinema

exchange4media Staff May 4, 2019 8:55 AM

Gillette Barbershop Girls

Conceptualised by Grey India, the digital film is based on a true story of two barbershop girls Jyoti and Neha Narayan who have challenged gender stereotypes by running their father’s barbershop

exchange4media Staff May 3, 2019 12:27 PM

SaraAliKhan

As part of the 2-year partnership, Sara will be one of the leading faces for PUMA women in the country, and promoting both the sportstyle and training business for the brand

exchange4media Staff May 2, 2019 5:20 PM

zomato

A week-long election awareness campaign emphasizes the significance of voting and how one vote can make a difference

exchange4media Staff May 2, 2019 1:53 PM

JKTyres

The campaign showcases Armaan’s empowering journey of grit and determination with subtle inclusions that point towards the facilitator role of JK Tyre

exchange4media Staff May 2, 2019 8:27 AM

Anup Sharma GC

Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections

Anup Sharma May 1, 2019 9:16 AM

Abhishek Gupta

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

saregam

The campaign, designed by The Womb, talks about expressing gratitude to parents and elders

exchange4media Staff Apr 24, 2019 5:49 PM

Cadbury Fuse Ad Campaign

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

americantourister

Spearheaded Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest

exchange4media Staff Apr 23, 2019 5:20 PM

Anirudh Pandharkar VIP

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

Niraj Ruparel

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

AutoAD

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

verizon

Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark

exchange4media Staff Apr 23, 2019 1:35 AM

IAACampaign

The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

exchange4media Staff Apr 22, 2019 1:39 PM

Bhargav Patel IQM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

Chooser Not Loser

This tongue in cheek campaign #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios

exchange4media Staff Apr 17, 2019 8:12 PM

SaiEstate

The campaign seeks to assure the masses of their promise to be their chowkidar (protector) by ensuring housing for all Mumbaikars

exchange4media Staff Apr 17, 2019 2:21 PM

Samsonite

The #EkDinKiChutti campaign encourages people to take a day off and travel home for a day to vote

exchange4media Staff Apr 16, 2019 3:58 PM

Bank

The #Just25 campaign comprises five TVCs inspired by the 25 year olds of today

exchange4media Staff Apr 15, 2019 2:17 PM

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