campaign
Laqshya Media Unacademy?blur=25

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

Live Smile Prosper?blur=25

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

TikTok?blur=25

With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights

exchange4media Staff Dec 20, 2019 3:24 PM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Dettol?blur=25

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

Tata Tea Premium?blur=25

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

IDFC Mutual Fund?blur=25

IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience

exchange4media Staff Dec 16, 2019 4:47 PM

Bharat Salaam for Zee Studios Hotel Mumbai?blur=25

Neeraj Joshi, Marketing Head, Zee Studios, talks to us about the reach and execution of the campaign 'Bharat Salam' for the movie Hotel Mumbai

Shreshtha Verma Dec 16, 2019 9:22 AM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

Superdry?blur=25

The apparel brand's 'My Way' campaign is focused on millennials who chose to carve their own path

exchange4media Staff Dec 14, 2019 8:09 AM

Samrat cement?blur=25

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

exchange4media Staff Dec 14, 2019 8:07 AM

Bombay Dyeing Take Back Sleep Campaign?blur=25

Conceptualised by Flying Bullet, the 360-degree campaign will be amplified through Print, TV, Radio, Digital, Cinema, and on-ground activations

exchange4media Staff Dec 14, 2019 7:49 AM

Instagram?blur=25

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

Debosmita Mujumder?blur=25

Debosmita Mazumder, Head of Marketing, Puma, shares insight behind the ‘Propah Lady’ campaign and explains why women will continue to be an important consumer segment for the brand

Christina Moniz Dec 13, 2019 8:46 AM

UFO?blur=25

The 4-week long advertising campaign has been running on more than 2000 UFO Moviez screens

exchange4media Staff Dec 11, 2019 2:09 PM

Kerala Mathrubhumi?blur=25

Mathrubhumi wants to keep its readers engaged with an advent calendar that has a "surprise gift" element

exchange4media Staff Dec 10, 2019 1:54 PM

MVS Murthy?blur=25

Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza Dec 10, 2019 9:14 AM

Sanjay Gupta, Wipro?blur=25

Sanjay Gupta, Senior VP & Business Head, Wipro Consumer Lighting, talks to exchange4media about product innovations in the smart lighting space, their digital campaigns, marketing strategies & more

Neethu Mohan Dec 10, 2019 9:03 AM

Crompton Greaves TVC campaign?blur=25

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM