campaign
Shopmatic Onlinesalesai?blur=25

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

Legrand India #CelebratingConnections?blur=25

The campaign showcases embracing traditions and technology in a unique heartwarming way

exchange4media Staff Nov 5, 2019 4:38 PM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

MG Motor India’s #ChangeWhatYouCan campaign with Benedict Cumberbatch?blur=25

The #ChangeWhatYouCan campaign calls upon Indians to champion the protection of the environment through EV adoption and lays the foundation for a positive societal change

exchange4media Staff Nov 4, 2019 7:14 PM

Mochi?blur=25

The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country

exchange4media Staff Nov 2, 2019 4:00 PM

Valerie Pinto?blur=25

Valerie Pinto, CEO, Weber Shandwick India, talks about her advent in the industry, professional journey and future ahead

Nafisa Shaheen Nov 1, 2019 2:47 PM

TagTalk Vivo V17Pro?blur=25

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

Johnnie Walker #TheTravellingBillboard?blur=25

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

Helo's  #AntiDengue campaign?blur=25

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

exchange4media Staff Oct 30, 2019 2:27 PM

Heritage Foods #Heritage Bytes# recipe campaign?blur=25

The #Heritage Bytes# campaign targets health conscious and nutrition oriented millennials, discerning home makers and career oriented working women.

exchange4media Staff Oct 30, 2019 12:55 PM

social media ad campaigns?blur=25

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

Diwali ad campaigns?blur=25

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

IKEA campaign?blur=25

Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM

Santoor?blur=25

Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way

exchange4media Staff Oct 26, 2019 4:00 PM

Metro Shoes?blur=25

Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.

exchange4media Staff Oct 26, 2019 2:20 PM

Kalyan Jewellers?blur=25

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

Cadbury Celebrations #BadiFamilyBadiDiwali?blur=25

The campaign encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali

exchange4media Staff Oct 26, 2019 8:59 AM

Samsonite?blur=25

The campaign thanks travel enablers across railways, roadways, and airways, who miss out on their Diwali celebration to make possible people’s journey to destination

exchange4media Staff Oct 26, 2019 8:50 AM