Cadbury Dairy Milk -the Indian ‘Meethai’

 ‘Kuch meetha ho jaaye’ to ‘khaane mein meethe ke baad kya hai’ Cadbury Dairy Milk endeavors to take the place of traditi...

Airtel ‘Friend’, Cadbury win over marketers in 2011

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

The 'Shubh Aarambh' impact

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sw...

Diwali & advertising: The quintessential marriage

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

EFFIE 2012: Cadbury adjudged Client of the Year

The brand bagged six Silver awards, one Bronze award and the Grand EFFIE totalling 85 points; STAR India followed with 75 points

Five ads of 2012 that created buzz & left an impression

2012 may not be the year of experimentation but it still was a year of great advtg. A quick look at ads that stood out for insights & execution

Anand Kripalu reveals Cadbury’s five-point success formula

The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own

Guest Column: Goafest – Without the Black Brigade

This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ra...

Be fearless and do something new: Abhijit Avasthi

The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more.....

"Along with topicality, brands need to create a connect that is contemporary"

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among...

Brand activity remains subdued during Raksha Bandhan this year

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a l...

K S Chakravarthy to move on from FCB Ulka

K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

Cadbury’s new campaign ‘Say It With Silk’ piggybacks on the season of love

Tagging along with festivities seems like a strategy for Cadbury and this time around its new ad campaign ‘Say It With Silk’ piggybacks on the season...

Cadbury trumps Dettol to top BARC chart of Top 10 brands across genres in Week 30

In Week 30 (July 23 to July 29) Cadbury replaced Dettol, topping the BARC chart of Top 10 brands across genres

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality...

Innovative ad campaigns riding on the back of demonetisation

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month...

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

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