Young Adlanders predict Ogilvy India as ‘Agency of the Year’?blur=25

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

Airtel ‘Friend’, Cadbury win over marketers in 2011?blur=25

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Deepika Bhardwaj Jan 12, 2012 3:08 PM

Communicating your way out of crisis?blur=25

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey Jan 11, 2012 7:34 AM

This Diwali, Cadbury Celebrations says “Iss Baar Jaakar Milenge”?blur=25

Cadbury announced a chartered flight ‘Cadbury Celebrations Airways’ on October 21, 2011 to fly Mumbaikars to their family and friends in Delhi.

exchange4media Staff Oct 28, 2011 8:47 AM

Pitch Exclusive:  Why brands move up to emotional connect?blur=25

How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar Aug 17, 2011 1:12 PM

iZone International: Fallon London creates viral campaign for Cadburys?blur=25

Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the original ad music reaches number 29 on the British single’s chart.

exchange4media Staff Jun 22, 2011 9:59 AM

Cadbury India launches nationwide BTL campaign for Oreo?blur=25

Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.

Deepika Bhardwaj Jun 13, 2011 8:02 AM

Cadbury’s Oreo - Not an easy bake?blur=25

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big challenge.

Pallavi Srivastava Jun 7, 2011 8:33 AM

Cadbury Dairy Milk -the Indian ‘Meethai’?blur=25

 ‘Kuch meetha ho jaaye’ to ‘khaane mein meethe ke baad kya hai’ Cadbury Dairy Milk endeavors to take the place of traditional Indian sweets - in this case, it's trying to squeeze into the dessert spot occupied by Indian sweets.

Shubhangi Mehta May 20, 2011 8:31 AM

Cadbury hands Oreo biz to Interface Communications?blur=25

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM

Fridaymoviez and Cadbury’s Celebrations tie up for short films?blur=25

Cadbury has partnered with Fridaymoviez to create a short film online to promote their chocolate brand Cadbury’s Celebrations.

exchange4media Staff Mar 18, 2011 10:53 AM

TOI with Cadbury unveils 'Tayyari Jeet ki'?blur=25

Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

exchange4media Staff Feb 23, 2011 7:51 AM

Mid-Day dons a Cadbury avatar for ‘Subharambh’ of 2011?blur=25

Mid-Day hit newsstands in Mumbai and Delhi markets with a ‘Meetha’ innovation on January 3, 2011.

Nitin Pandey Jan 3, 2011 5:11 PM