cadbury
Guest Column: Goafest – Without the Black Brigade?blur=25

This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm

Arijit Ray Apr 4, 2013 9:21 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

Anand Kripalu reveals Cadbury’s five-point success formula?blur=25

The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own

Saloni Surti Feb 11, 2013 11:30 PM

Anand Kripalu reveals Cadbury’s five-point success formula?blur=25

The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own

Saloni Surti Feb 11, 2013 7:46 PM

Sunil Kataria, Sameer Satpathy, Sonal Dabral @PMMAO 2013?blur=25

The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts

exchange4media Staff Feb 5, 2013 7:15 PM

Anand Kripalu to reveal what makes Cadbury the most awarded advertiser?blur=25

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Abhinav Mohapatra Feb 4, 2013 12:40 AM

Band baaja baraat for Cadbury Mishti?blur=25

ABP Group has created a unique programme – a wedding of mishti with Cadbury – to encourage all that is dear to the Bengali readers

exchange4media Staff Jan 16, 2013 7:37 PM

Five ads of 2012 that created buzz & left an impression?blur=25

2012 may not be the year of experimentation but it still was a year of great advtg. A quick look at ads that stood out for insights & execution

Twishy Jan 1, 2013 5:24 PM

Ogilvy India sweeps EFFIE Awards 2012?blur=25

Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award

Saloni Surti Dec 5, 2012 7:30 PM

EFFIE 2012: Cadbury adjudged Client of the Year?blur=25

The brand bagged six Silver awards, one Bronze award and the Grand EFFIE totalling 85 points; STAR India followed with 75 points

Saloni Surti Dec 5, 2012 6:49 PM

Candid's mall activations for Superdry & Oreo?blur=25

A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games

Deepa Balasubramanian Nov 21, 2012 6:54 PM

Diwali & advertising: The quintessential marriage?blur=25

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Oreo leverages FB for new ad campaign?blur=25

With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli

Priyanka Nair Nov 9, 2012 8:11 PM

O&M wins Gold at IPA Effectiveness Awards?blur=25

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’

exchange4media Staff Oct 31, 2012 3:21 AM

Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Survey?blur=25

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM

Integrate mktg & sales to drive profit: Marketers?blur=25

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM

Cadbury Dairy Milk plays the friendship card in new TVC?blur=25

The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India

exchange4media Staff Aug 17, 2012 8:05 PM

Bournville & Batman come together for digital campaign?blur=25

This would be Cadbury’s Bournville first association with a Hollywood film. The digital campaign is supported by a TVC & direct marketing

Priyanka Nair Jul 12, 2012 8:16 PM

The 'Shubh Aarambh' impact?blur=25

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury

Shree Lahiri Jul 10, 2012 8:15 PM

Embrace convergence of media: Suresh Balakrishna?blur=25

Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms

exchange4media Staff Jun 20, 2012 4:33 AM