cadbury
"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

Cadbury & ABP come together for 3rd edition of Cadbury Mishti Shera Shrishti?blur=25

Activated in February-March 2014, the initiative is all about paying tribute to West Bengal’s favourite sport – football

exchange4media Staff Mar 29, 2014 11:44 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad?blur=25

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Brands show growing love for digital this Valentine's?blur=25

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium

Twishy Feb 18, 2014 8:36 AM

"Focus doesn't mean a brand can remain isolated from the competitive environment"?blur=25

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff Jan 17, 2014 9:42 AM

Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 10:11 AM

Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 9:09 AM

Ranbir Kapoor dunks into the Oreo family?blur=25

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

"Along with topicality, brands need to create a connect that is contemporary"?blur=25

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

Capitalise on VUCA times to make it work in your favour: Manu Anand?blur=25

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

Lenovo India appoints Bhaskar Choudhuri as Director - Mktg?blur=25

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 27, 2013 7:47 AM

Lenovo India appoints Bhaskar Choudhuri as Director - Marketing?blur=25

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 26, 2013 3:05 PM

Bournville uses music & comedy for aggressive on-ground play?blur=25

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Mobile ensures voluntary engagement: Chandramouli Venkatesan?blur=25

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at

Saloni Surti Sep 2, 2013 8:07 AM

Be fearless and do something new: Abhijit Avasthi?blur=25

The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...

Priyanka Mehra Aug 22, 2013 8:09 AM

Brands use social media for multiplier effect this IPL season?blur=25

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

Guest Column: Goafest – Without the Black Brigade?blur=25

This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm

Arijit Ray Apr 4, 2013 9:25 PM

Guest Column: Goafest – Without the Black Brigade?blur=25

This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm

Arijit Ray Apr 4, 2013 9:21 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM