cadbury
Cadbury’s new campaign ‘Say It With Silk’ piggybacks on the season of love?blur=25

Tagging along with festivities seems like a strategy for Cadbury and this time around its new ad campaign ‘Say It With Silk’ piggybacks on the season of love.

exchange4media Staff Feb 15, 2016 8:19 AM

Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde?blur=25

The brand has also started a Dubsmash contest where people have to dance to the tune of the musical in a situation or a location, which they cannot tolerate

exchange4media Staff Dec 26, 2015 10:17 AM

Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde?blur=25

The brand has also started a Dubsmash contest where people have to dance to the tune of the musical in a situation or a location, which they cannot tolerate

exchange4media Staff Dec 26, 2015 9:33 AM

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study?blur=25

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff Nov 17, 2015 12:36 AM

Second year in a row, brand advertising on Raksha Bandhan remains subdued?blur=25

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digital, rather than the otherwise popular mediums like TV and print

Ankur Singh and Collin Furtado Aug 31, 2015 7:45 AM

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns?blur=25

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Sarmistha Neogy Aug 28, 2015 9:19 AM

Contract launches new Rakshabandhan campaign for Mondelez?blur=25

The new communication for Cadbury Celebrations aims to celebrate the squabbles and bickering that are part of every sibling relationship

exchange4media Staff Aug 5, 2015 8:49 AM

Cadbury sweetens Eid celebrations with new ad by Contract?blur=25

Conceptualised by Contract for Mondelez, the ad film plays with the traditional saying of ‘Pehle Aap (You First)’ against the temptation of chocolates

exchange4media Staff Jul 7, 2015 8:13 AM

O&M creates TVC for Cadbury Dairy Milk featuring veteran Bollywood actress Waheeda Rehman?blur=25

The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for

exchange4media Staff May 30, 2015 9:17 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 9:44 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk?blur=25

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns?blur=25

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh Nov 27, 2014 8:26 AM

 L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director?blur=25

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

exchange4media Staff Oct 28, 2014 12:03 PM

Are e-commerce players edging out traditional advertisers??blur=25

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM

K S Chakravarthy to move on from FCB Ulka?blur=25

K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources

Priyanka Mehra Sep 29, 2014 7:44 AM

Brand activity remains subdued during Raksha Bandhan this year?blur=25

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

'Free the Joy' with Cadbury Dairy Milk?blur=25

The new TVC by O&M captures the brand's latest proposition of listening to what your heart tells you to do and living in the moment; it only takes a nudge to unlock joy

exchange4media Staff Jul 2, 2014 8:25 AM

ASCI upholds complaints against 68 out of 108 ads in March?blur=25

Advertisements in personal and healthcare sector categories again emerged as the categories which accounted for a majority of advertisements (44 out of 68) against which complaints were upheld

exchange4media Staff Jun 4, 2014 8:04 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match?blur=25

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM