cadbury
?blur=25

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

exchange4media Staff Feb 14, 2018 8:56 AM

?blur=25

Ad-film director Prasoon Pandey gave us the quirky sibling duo who are synonymous with the 5 Star brand today. Read on to find out how they emerged and how 'Ek Bilang' propelled them to new heights

exchange4media Staff Jan 31, 2018 8:55 AM

?blur=25

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands

Misbaah Mansuri Jan 23, 2018 8:54 AM

?blur=25

Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You”!

exchange4media Staff Dec 23, 2017 9:14 AM

?blur=25

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands examples show the way to conquering crisis like a boss.

Misbaah Mansuri Dec 5, 2017 8:55 AM

?blur=25

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

exchange4media Staff Oct 3, 2017 8:46 AM

?blur=25

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Venkata Susmita Biswas Aug 16, 2017 8:32 AM

?blur=25

We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform

Venkata Susmita Biswas Jul 14, 2017 7:45 AM

?blur=25

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

exchange4media Staff Jul 7, 2017 7:47 AM

Mondelez India launches new TVC for Cadbury Choclairs Gold?blur=25

The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold

exchange4media Staff Feb 25, 2017 8:16 AM

Innovative ad campaigns riding on the back of demonetisation?blur=25

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Venkata Susmita Biswas Jan 11, 2017 8:16 AM

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares?blur=25

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff Dec 6, 2016 8:11 AM

Mondelez India Launches a Marketing Campaign for Cadbury Fuse?blur=25

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Patanjali remains top advertiser on BARC charts for week 34?blur=25

Baba Ramdev’s Patanjali Ayurved continues to be at the top spot in the BARC charts in the ‘Top 10 Brands across genres’ category with an improved 25,980 insertions

exchange4media Staff Sep 6, 2016 8:03 AM

Cadbury trumps Dettol to top BARC chart of Top 10 brands across genres in Week 30?blur=25

In Week 30 (July 23 to July 29) Cadbury replaced Dettol, topping the BARC chart of Top 10 brands across genres

exchange4media Staff Aug 10, 2016 7:32 AM

Cadbury Dairy Milk launches new limited edition flavors on Friendship Day?blur=25

The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth

exchange4media Staff Aug 6, 2016 8:22 AM

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India?blur=25

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India

exchange4media Staff Aug 3, 2016 8:09 AM

Posterscope India launches extensive OOH campaign for “Cadbury Bournvita Biscuits?blur=25

With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B

exchange4media Staff Jun 20, 2016 2:55 PM

"Bournvita does not need a brand ambassador, it is an ambassador in itself,"  Chandramouli Venkatesan?blur=25

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal Apr 20, 2016 8:03 AM

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share?blur=25

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

exchange4media Staff Apr 12, 2016 8:54 AM