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Canara Robecco Mutual Funds?blur=25

The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding

exchange4media Staff Mar 17, 2020 11:59 AM

HDFC Life and mCanvas?blur=25

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Ruby Sinha?blur=25

Ruby Sinha, Founder & Managing Director, Kommune Brand Communications, shares her views on gender inclusivity in the PR industry, the role of men in the corporate world, pay gaps and more

Nafisa Shaheen Mar 17, 2020 8:39 AM

Cholayil?blur=25

Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands

exchange4media Staff Mar 17, 2020 8:19 AM

Nitin Mantri?blur=25

Guest Column: Nitin Mantri, President ICCO & PRCAI and Group CEO, Avian WE, lists down some of the crucial things that will shape PR in 2020

Nitin Mantri Mar 16, 2020 3:51 PM

medibuddy?blur=25

The campaign 'Health Check #KarwayaKya?', which comprises light-hearted videos, takes a dig at the silly excuses people make to evade a visit to the doctor

exchange4media Staff Mar 16, 2020 2:37 PM

W?blur=25

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

MME?blur=25

The graduating students excelled with 56% of them scoring above 70% and 13% of the students achieving above 80%

exchange4media Staff Mar 16, 2020 10:16 AM

Nandita Lakshmanan?blur=25

Nandita Lakshmanan, Founder & CEO at The Practice, says society must move towards encouraging men to embrace parenthood and become equal partners when it comes to managing the home front

exchange4media Staff Mar 16, 2020 8:31 AM

Cannes Lions 2020?blur=25

Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation

Misbaah Mansuri Mar 16, 2020 7:47 AM

Likee Holi Ad?blur=25

With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all

exchange4media Staff Mar 14, 2020 1:29 PM

Colgate Vedshakti?blur=25

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

Dabur Mensta?blur=25

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

exchange4media Staff Mar 14, 2020 10:21 AM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 14, 2020 9:46 AM

Manisha Chaudhary?blur=25

The Founder and Director of Value 360 Communications, Chaudhary urges women to map their own path and believe in their journey

Nafisa Shaheen Mar 13, 2020 2:51 PM

update geotarget?blur=25

The campaigns #AbDigitalKaPowerTVPe and #MakeAnAdForEveryIndia have been designed to reach media planners and marketers who aim to connect with consumers across India

exchange4media Staff Mar 13, 2020 11:48 AM

Bausch and Lomb Holi Ad?blur=25

The campaign which went live on March 7th saw a digital release across Bausch + Lomb’s social media platforms

exchange4media Staff Mar 12, 2020 4:01 PM

ContentiQ Mind The (Age) Gap Report?blur=25

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

Pooja Pathak Media Mantra?blur=25

Pooja Pathak, Co-founder & Director of Media Mantra, talks about her journey as a woman entrepreneur, pay gaps in the PR industry and the importance of inclusivity

Nafisa Shaheen Mar 12, 2020 8:33 AM

Eshwar n?blur=25

In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time

Simran Sabherwal Mar 12, 2020 8:21 AM