ca
Ad Club?blur=25

An MoU for the same was signed recently by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff on behalf of MICA

exchange4media Staff Aug 4, 2020 4:44 PM

Himanshu Raj?blur=25

Previously, Raj has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D, etc.

exchange4media Staff Aug 4, 2020 11:36 AM

BCI?blur=25

Ajay Chhabra has been hired as the country head & Amitab Dev has been named the new business head for India

exchange4media Staff Aug 4, 2020 11:34 AM

Pepperfry?blur=25

The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM

Maithan?blur=25

The 360-degree campaign done in collaboration with Graphixstory will be led by television & digital platforms

exchange4media Staff Aug 3, 2020 2:39 PM

Suresh Rangarajan?blur=25

Guest Column: Suresh Rangarajan, Senior Vice President, Concept PR, writes why companies need to change the way they communicate redundancies during tough times

Suresh Rangarajan Aug 3, 2020 1:49 PM

Disha Patani?blur=25

The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments

exchange4media Staff Aug 3, 2020 12:42 PM

TV?blur=25

Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

Gaming?blur=25

According to InMobi’s Audience Insights Mobile Gaming, Asia Pacific, report, 89 per cent of India’s gamers are on mobile with a 20.3% growth year on year

Dipali Banka Aug 1, 2020 7:00 PM

Facebook?blur=25

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

'Store on Wheels' campaign?blur=25

The campaign aims to bring brands directly to consumers during the times of lockdown

exchange4media Staff Aug 1, 2020 2:00 PM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 1, 2020 10:13 AM

Cadbury Celebrations #CloserThisRakhi.?blur=25

The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM

Ogilvy Cars 24?blur=25

The business will be handled out of the agency’s Gurugram office

exchange4media Staff Aug 1, 2020 8:40 AM

Sunfeast India Run As One?blur=25

The initiative is powered by GiveIndia and supported by Fit India and rests on the 3 pillars of Community, Social Impact & Wellness.

exchange4media Staff Jul 31, 2020 4:14 PM

women achievers?blur=25

Women leaders from the world of PR and Corp Comm shared insights from their professional life and valuable lessons learnt from setbacks

exchange4media Staff Jul 31, 2020 8:49 AM

newsmobile?blur=25

The two have joined hands for the roll-out of a range of election and information integrity products across South East Asia and the US

exchange4media Staff Jul 30, 2020 12:14 PM

women achievers?blur=25

Experts at the virtual summit shared insights on the perfect 'marriage' of women and PR, tackled stereotypes about female leadership and spoke of PR's growing importance in the marketing mix

exchange4media Staff Jul 30, 2020 8:37 AM