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Yes Bank?blur=25

Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

exchange4media Staff Aug 8, 2020 4:00 PM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 8, 2020 9:49 AM

Sonu Sood Edelweiss?blur=25

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff Aug 8, 2020 9:10 AM

Nescafe?blur=25

The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus

exchange4media Staff Aug 8, 2020 8:44 AM

idma?blur=25

Chaired by Madhusudan Gopalan, MD & CEO of Indian Subcontinent, P&G, the jury shortlisted 170 of the 500 entries received

exchange4media Staff Aug 8, 2020 8:42 AM

Maggi?blur=25

In the new campaign, Nestlé India highlights the diversity of spices that go on to make the iconic Maggi Masala flavour

exchange4media Staff Aug 8, 2020 8:27 AM

HT Daily NEws Wrap?blur=25

The show brings news from the world of politics, sports, business and entertainment, every morning at 8 am and evening at 6 pm

exchange4media Staff Aug 7, 2020 2:24 PM

budweiser?blur=25

With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends

exchange4media Staff Aug 7, 2020 1:14 PM

Varun Alagh?blur=25

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

AnilKumar?blur=25

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

Creative Zone, Garima Khandelwal,  CCO, Mullen Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

tribal?blur=25

Digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax

exchange4media Staff Aug 6, 2020 6:10 PM

TV?blur=25

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

tata capital?blur=25

The brand's tagline has been changed for the first time since the company was established in 2007

exchange4media Staff Aug 5, 2020 1:56 PM

Havas Telefonica?blur=25

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

exchange4media Staff Aug 5, 2020 1:29 PM

Ad Club?blur=25

An MoU for the same was signed recently by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff on behalf of MICA

exchange4media Staff Aug 4, 2020 4:44 PM

Himanshu Raj?blur=25

Previously, Raj has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D, etc.

exchange4media Staff Aug 4, 2020 11:36 AM

BCI?blur=25

Ajay Chhabra has been hired as the country head & Amitab Dev has been named the new business head for India

exchange4media Staff Aug 4, 2020 11:34 AM

Pepperfry?blur=25

The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM