businessworld
Jehangir Pocha: The modern-day chronicler - Indrajit Gupta?blur=25

Jehangir Pocha, former Editor of BW| Businessworld, passed away in Gurgaon on July 11. Paying tribute to him, Forbes' Indrajit Gupta traces Pocha’s growth as a professional smitten by the story-telling bug

Indrajit Gupta Jul 15, 2014 8:46 AM

Obit: Senior journalist Jehangir Pocha is no more?blur=25

Pocha passed away in Gurgaon on Saturday (July 12, 2014) due to cardiac arrest.

exchange4media Staff Jul 14, 2014 9:56 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Youth is a country and we all want to get in: Agnello Dias?blur=25

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar?blur=25

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view?blur=25

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

BW Marketing Whitebook focuses on how marketers can cater to different generations?blur=25

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in Millennial driven marketplace

exchange4media Staff May 5, 2014 10:12 AM

You need to get under people's skin with the news: Arnab Goswami?blur=25

The Editor-In- Chief of Times Now and Sam Balsara, Chairman, Madison World get together to discuss 'The Next Generation News Anchor - Reinventing the way news is done'

Abid Hasan May 2, 2014 9:02 AM

Creative storytelling - then and now?blur=25

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma May 2, 2014 8:19 AM

Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy?blur=25

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose

Kanika Mehrotra May 1, 2014 9:31 AM

Businessworld to launch Hotelier International Magazine in India?blur=25

The world's largest B2B publication for hoteliers will be published quarterly and is expected to be launched in India by the end of second quarter of this year

exchange4media Staff Apr 16, 2014 7:51 AM

Rakesh Gopal joins Businessworld as Director, Sales & Marketing?blur=25

Gopal joins in from Diligent Media Corporation (DNA), where he was Vice-President. He brings on board over 20 years of rich experience in media sales

exchange4media Staff Feb 26, 2014 8:09 AM

Rakesh Gopal joins Businessworld as Director, Sales & Marketing?blur=25

Gopal joins in from Diligent Media Corporation (DNA), where he was Vice-President. He brings on board over 20 years of rich experience in media sales

exchange4media Staff Feb 25, 2014 7:02 PM

Businessworld unveils the Indian Multiplex Awards?blur=25

The Businessworld Indian Multiplex Awards is a pioneering initiative to honour the rapidly expanding industry & cinema exhibition players who have revolutionised the movie business in India

exchange4media Staff Feb 19, 2014 9:03 AM

Former Businessworld Dy Editor joins Adfactors PR public affairs practice?blur=25

Srikanth P Srinivas joins as Senior VP, Public Affairs, responsible for policy research, programme development & strategic communications. This is in keeping with the firm's efforts to beef up its public affairs practice

exchange4media Staff Jan 23, 2014 7:47 AM

Former Businessworld Dy Editor joins Adfactors PR public affairs practice?blur=25

Srikanth P Srinivas joins as Senior VP, Public Affairs, responsible for policy research, programme development & strategic communications. This is in keeping with the firm's efforts to beef up its public affairs practice

exchange4media Staff Jan 22, 2014 7:44 PM

News in magazines is dead: Prosenjit Datta?blur=25

In the era of Twitter & 24-hour news channels, there is no sense for magazines to focus on news, says the Editor of Businessworld, adding that focus should really be on long form & deeply analytical articles

Abid Hasan Nov 27, 2013 9:00 AM

Reporter's Diary: Of acquisitions, a JV & threat of a shutdown?blur=25

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check

Shanta Saikia Sep 7, 2013 10:26 AM

Moving from information to knowledge?blur=25

In a rapidly changing global economic environment, the rules for business journalism are changing. Janice Neil, Ashok Desai, Omkar Goswami and Amit Kapoor share how

Nitin Pandey Feb 27, 2012 10:29 AM

Reporting on business in a global world?blur=25

The Canadian High Commission & exchange4media’s workshop for business journalists will have senior journalists share the skills of the trade

exchange4media Staff Feb 22, 2012 7:24 AM