Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

exchange4media Staff Jul 31, 2017 8:33 AM


In his keynote address at the launch of BW Businessworld’s Marketing Whitebook 2017–18, Mehta reiterated the need to navigate the unprecedented pace of change

exchange4media Staff Jul 31, 2017 7:49 AM

Modi to come back in 2019 polls, finds BW Businessworld survey?blur=25

BW Businessworld has published its findings based on a‘mood of the nation’ survey and a corporate India survey

exchange4media Staff May 30, 2017 8:01 AM

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups?blur=25

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vivek Raicha, Executive Director and Investment Head at Emerald Media, spoke about hybrid models evolving in the digital space, the start-ups that attract consumer attention, cloud computing, integration of tech, media and telecom, and AR and VR

exchange4media Staff Apr 20, 2017 8:19 AM

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami?blur=25

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month

Suman K Jha Mar 28, 2017 12:18 PM

Outbrain expands its network across India's growing finance category?blur=25

Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India

exchange4media Staff Oct 27, 2016 8:07 AM

BW Businessworld appoints Mudit Swarup as Director-Strategic Partnerships?blur=25

Prior to this, Swarup was working as General Manager & Region Head - Content Marketing at the Times Television Network. He led the strategic content initiatives for Times Now & ET Now

exchange4media Staff Aug 4, 2016 9:14 AM

BW Businessworld appoints Aparna Sengupta as Director Advertising?blur=25

Sengupta comes with a rich experience of over two decades and has worked with media houses like The Observer, The Pioneer, Business Standard and Indian Express

exchange4media Staff Aug 2, 2016 8:22 AM

Arnab Goswami's response to trolls becomes top Twitter trend?blur=25

Times Now's Editor-in-Chief, Arnab Goswami’s response to trolls in a column to a publication became a much debated topic on Twitter with over 10k mentions in less than 6 hours

Ruhail Amin Jul 5, 2016 8:09 AM

Shravan Garg joins Businessworld Group as Consulting Editor?blur=25

Garg will help in ideation, conceptualisation and contribution to the Group’s editorial products; its print magazines and online editorial platforms

exchange4media Staff May 3, 2016 2:25 PM

Marketers on what is deterring consumers from opening their pockets?blur=25

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

M-commerce to drive 30% of our business in 5 years: Nitish Kapoor?blur=25

At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses

Ankur Singh Jul 2, 2015 8:02 AM

Gurbir Singh named Businessworld’s Executive Editor?blur=25

Prior to taking over this role, Singh was Senior Associate Editor at Businessworld

exchange4media Staff May 23, 2015 5:42 PM

Businessworld launches BW Smart Cities?blur=25

The Group's new online & print magazine BW Smart Cities seeks to connect everyone in the smart cities ecosystem to build a constructive discussion forum for issues related to new technologies, urban governance and partnerships

exchange4media Staff Mar 31, 2015 7:57 AM

Businessworld becomes the first magazine in India to introduce augmented reality?blur=25

Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium

Rashi Bisaria Nov 24, 2014 8:37 AM

 Sourish Bhattacharyya & Bikramjit Ray join Businessworld for the soon-to-be-launched BW Hotelier?blur=25

Bhattacharyya, who was formerly Executive Editor of Mail Today, has joined BW Hotelier as Consulting Editor. Ray, who was previously Editor, Food and Hospitality for CNN-IBN, has been appointed as Executive Editor

exchange4media Staff Nov 18, 2014 5:12 PM

Havas Media Group India retains MTS India account?blur=25

Havas Media Group India has yet again retained MTS India's integrated media business following a multi-agency pitch, which included all the top agencies

exchange4media Staff Sep 5, 2014 2:23 PM

Havas Media Group India wins digital AOR of BW|Businessworld?blur=25

The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows

exchange4media Staff Jul 24, 2014 10:33 AM

Havas Media Group India wins digital AOR of BW|Businessworld?blur=25

The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows

exchange4media Staff Jul 24, 2014 9:11 AM

Rajeev Dubey appointed as Editor of Businessworld?blur=25

Dubey will take on his new role from August 4th. He was Businessworld's Executive Editor prior to the promotion

exchange4media Staff Jul 17, 2014 9:08 AM