businessworld-marketing-whitebook
BW CEO Roundtable

At the recent launch of BW Businessworld Marketing Whitebook 2019, brand experts spoke about trends sharing the future of Indian economy

exchange4media Staff Sep 3, 2019 3:06 PM

SudhakarRao

At the Businessworld Marketing Whitebook Summit 2019, Rao, Director-Branding, ICFAI Group, spoke on the topic ‘The Performance Conversation’

exchange4media Staff Aug 30, 2019 1:54 PM

DUMMY

At the Businessworld Marketing Whitebook Summit, Prasun Basu, President, South Asia, Nielsen, spoke about the 'State Of Union'

exchange4media Staff Aug 30, 2019 8:37 AM

Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consumers look for premiumize options

exchange4media Staff Sep 14, 2018 8:58 AM

Industry experts analysed the latest technology trends in marketing during the launch of BW Businessworld’s Marketing Whitebook in Bengaluru

exchange4media Staff Sep 13, 2018 8:55 AM

Govind Pandey in his creativity address ‘Taming the Lion’ at the 14th edition of the BW Businessworld Marketing Whitebook summit shared what really helped the agency make the cut.

exchange4media Staff Jul 23, 2018 8:56 AM

A recap of the most important stories that you may have missed this week

exchange4media Staff Sep 2, 2017 7:40 AM

At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement building in social progress and marketing social firms

Misbaah Mansuri Aug 1, 2017 7:37 AM

Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

exchange4media Staff Jul 31, 2017 8:33 AM

In his keynote address at the launch of BW Businessworld’s Marketing Whitebook 2017–18, Mehta reiterated the need to navigate the unprecedented pace of change

exchange4media Staff Jul 31, 2017 7:49 AM

Marketers on what is deterring consumers from opening their pockets

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

Is selling a product to consumers the same as selling content to viewers?

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Youth is a country and we all want to get in: Agnello Dias

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

BW Marketing Whitebook focuses on how marketers can cater to different generations

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in Millennial driven marketplace

exchange4media Staff May 5, 2014 10:12 AM