budget
Guest Column: Budget spurs a renewed hope and positivity among marketers?blur=25

While the 'Digital India' programme proposed in the Budget will help bridge the digital divide, service tax on online & mobile advertising is a setback, says Harish Nair, National Digital Strategy Director, GroupM

Harish Nair Jul 14, 2014 8:16 AM

PwC hails budgetary allocations for M&E sector in Union Budget 2014?blur=25

While some sections of the industry are not happy with online & mobile advertising being included under the service tax, PWC sees the pruning of the negative list in order to promote GST as a step in the right direction

exchange4media Staff Jul 12, 2014 8:52 AM

Industry expects digital costs to go up post levying of service tax?blur=25

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Print players heave a sigh of relief on exemption from service tax?blur=25

Print players are happy to have been exempted from service tax on sale of space for ads in print media. No imposition of import duty on newsprint is also seen as a positive step for the print industry

Abid Hasan Jul 11, 2014 9:36 AM

Industry expects digital costs to go up post levying of service tax?blur=25

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

EY hails FM's proposal of funds for start-ups in M&E sector & community radio stations?blur=25

Rakesh Jariwala & Ashish Pherwani, Partners, EY share their opinion on start-up funds, introducing service tax on sale of ad space, measures to reduce litigation on various direct and indirect taxes & funds for community radio stations proposed in the Budget

exchange4media Staff Jul 11, 2014 8:46 AM

Budget 2014: Service tax extended to sale of ad space on online & mobile?blur=25

• Sale of ad space in print media exempted from service tax • Rs 100 cr allocated for community radio • New 24x7 TV channel for North East • Kisan Television to be launched for farmers

exchange4media Staff Jul 11, 2014 8:34 AM

Budget Bytes: It's a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 11, 2014 8:30 AM

Budget Bytes: "3 Budget-day ideas the media didn't push hard enough"?blur=25

Increasing duty on cigarettes, dealing with retrospective taxation, and promise of prompt decision-making offer a lot of hope for the nation. However, these very issues didn’t get enough focus from the media, says Rohit Bansal

Rohit Bansal Jul 11, 2014 8:28 AM

Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats?blur=25

Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom18 Media pens down an enthusiastic opinion on the Budget exclusively for exchange4media

Sudhanshu Vats Jul 11, 2014 8:18 AM

Budget Bytes: “3 Budget-day ideas the media didn’t push hard enough”?blur=25

Increasing duty on cigarettes, dealing with retrospective taxation, and promise of prompt decision-making offer a lot of hope for the nation. However, these very issues didn’t get enough focus from the media, says Rohit Bansal

Rohit Bansal Jul 10, 2014 5:34 PM

Budget Bytes: It’s a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 10, 2014 4:49 PM

Budget 2014: Kisan Television gets Govt nod; Rs 100 cr set aside?blur=25

With an aim to provide real time information on various farming and agriculture related topics, the Government has set aside a sum of Rs 100 crore for the launch of Kisan Television

Abid Hasan Jul 10, 2014 1:19 PM

Budget 2014: Rs 100 cr allocated to boost growth of community radio?blur=25

The fresh infusion of funds is expected to aid in the setting up of 600 new community radio stations across the country

Shanta Saikia Jul 10, 2014 12:17 PM

Moneycontrol lets users track Budget's impact on their investment portfolio?blur=25

Bringing the Budget action live, Moneycontrol.com is facilitating people to track their investments at the same time. One can also monitor stock movements real time

exchange4media Staff Jul 10, 2014 11:06 AM

Budget 2014: Broadcasters expect change in taxation policies, push to digitisation?blur=25

While mostly optimistic about the Budget, the broadcast industry is looking at removal of dual taxation policy, implementation of key digitisation-related policies & a more aggressive push to digital platforms from the Govt

Collin Furtado Jul 10, 2014 9:28 AM

Guest Column: Usher in fresh investment & provide a tax holiday for radio players?blur=25

Govt should clear TRAI recommendations, offer a tax break for radio players to invest in the otherwise no-so-viable-markets & allow networking of stations and news, says Apurva Purohit, CEO, MBPL (Radio City)

Apurva Purohit Jul 10, 2014 7:55 AM

Zee News presents comprehensive budget analysis with a special line-up?blur=25

The channel will showcase special shows to engage viewers with a different perspective on Budget Day

exchange4media Staff Jul 9, 2014 5:37 PM

Budget 2014: Print industry hoping for measures to rekindle biz environment?blur=25

Print players are looking forward to announcement of measures in the Union Budget 2014 that will give a boost to the economy; also, service tax should be kept at abeyance, while the rupee is strengthened against the dollar

Abid Hasan Jul 9, 2014 9:04 AM

Unlocking marketing effectiveness is seven steps away?blur=25

Marketers in India spend over $5 billion each year, but it's estimated that up to 30% misses its mark. Nielsen India has developed a framework to guide marketers through their budget allocations & increase their ROI

exchange4media Staff Jul 9, 2014 8:27 AM