budget
Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season
Tasmayee Laha Roy Mar 29, 2019 8:33 AM
Budget Optimizer is a real-time marketing analyzer tool that is built on real-time data stream to address complex econometric trends and help predict market behaviour for growth
e4m Desk Feb 25, 2019 12:53 PM
Single-window clearance for film shoots, introduction of anti-camcording provision in Cinematography Act to fight piracy also bring cheer
Presenting the interim Budget on Friday, Piyush Goyal said the cost of data in India is now possibly the lowest in the world
Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy
Neeta Nair Feb 1, 2019 9:13 AM
From more push for digital sector to regulation of foreign players, marketing & advertising leaders share their Budget wishlist
Lowering of GST and reduction of corporate tax among the major demands
Neethu Mohan Jan 31, 2019 8:36 AM
From tax reforms to reduction in GST and rationalisation of import duties for equipment, take a look at what these business leaders are looking forward to
With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector
Dolly Mahayan Jan 30, 2019 9:08 AM
Starting January 25, ‘Poll Vault’ will see Nikunj Dalmia, Supriya Shrinate, Mythili Bhurnurmath and others capture the economic and political fervour of the Interim Budget
Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital
Aarti Pahwa Mar 1, 2018 8:53 AM
The announcement of Union Budget on February 1 boosted ratings multi-fold across Hindi and English business and news channels
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As people turned to TV to keep track of Arun Jaitley’s budget proposals, BARC India data shows who advertised the most on Hindi and English news channels.
The Budget Estimate for 2018-19 is Rs 4088.98 crore and for the current fiscal year it is Rs 4409 crore. Although, the allocation this time has been reduced by around 7.25%, it is still 11.8% more than the Revised Estimate for the year 2017-18.
Nishant Saxena Feb 5, 2018 9:00 AM
The Broadcast sector certainly had a lot to say about the Union Budget announcement. While some were happy with their predictions coming true, most were elated at the 5 per cent reduction in corporate tax for companies with turnover upto Rs.250 crore
exchange4Media reached out to several print players to know if they felt left out in the race of digital first and the reactions were mixed. Some felt side-lined while others took it to the chin and have hope for the sector
More than 47 million watched Jaitley presenting India’s annual financial statement with average time spent 19.7 minutes according to Zapr
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Industry applauds government pro-digital announcements and suggests regulating cryptocurrency, instead of a complete ban
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Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale
Allocation for the Digital India scheme will be doubled to Rs 3073 crore. Govt to install WiFi at Railway Stations.
