budget
The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts
Alongside overall economic growth, no increase in taxes is also a big relief for the sector
Though it’s a forward-looking Budget with a thrust on economic recovery, it has failed to address the relief measures demanded by the sector, say some of the prominent digital players
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
Government has projected earnings of Rs 44.55 crore from information and publicity in 2021-22
The print industry was looking forward to the 5% custom duty waiver on newsprints
Industry players are hoping for a progressive Budget with structural reforms that will drive consumption and growth
Big push for digital infrastructure and lowering of GST among the major demands
Nafisa Shaheen Jan 30, 2021 8:50 AM
The financial news platform will break down the impact of The Union Budget on markets, businesses and the common man through rolling coverage by its journalists
It will bring together global investors, policymakers, government representatives, industry stalwarts under one platform
The programming is set against the agenda for India's ambitions to become a $5 trillion economy
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing strategy, latest campaigns and more
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people
e4m Desk Sep 22, 2020 12:41 PM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry
Nafisa Shaheen Jul 6, 2020 2:16 PM
Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown
Nafisa Shaheen Apr 15, 2020 8:28 AM
According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks
We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups
Shreshtha Verma Feb 4, 2020 8:33 AM
