Guest Column:  Much more possible in print ads?blur=25

Buchanan Group India’s Sanjeev Singhai shares many print media innovation ideas that can help brands go several notches higher in uniqueness

Sanjeev Singhai Aug 2, 2012 7:49 PM

Guest Article: Digital Era, Third Party Credibility and Advertising?blur=25

The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.

Sanjeev Singhai Aug 22, 2011 11:41 AM