broadcast-audience-research-council

With Government guidelines allowing only 10% stake from outside companies, will Nielsen & Kantar, the parent companies of TAM Media, divest their stakes in the ratings agency?

Abid Hasan 20-January-2014

Broadcasters updated the Ministry about the pilot run of BARC and work phases till date. The issue regarding pricing of the upcoming channels was also taken up at the meeting held on Jan 16

Abid Hasan 17-January-2014

The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space

Twishy 13-January-2014

Guidelines approval by the MIB has given hope to broadcasters as they believe that the new ratings system will be more reliable & accurate to serve their interests

Abid Hasan 13-January-2014

BARC will start the trial of meters in a couple of weeks and will fully play up by June 2014. The ratings will come out in August 2014

Abid Hasan 02-December-2013

The Board agreed that there is a quantum jump in technology and that BARC has the opportunity to change the paradigm and the solution should last for the next 15-20 years

exchange4media Staff 28-September-2013

As per the new guidelines, the minimum sample size has been raised to 20,000 households, to be set up within six months of the guidelines coming into force

exchange4media Staff 12-September-2013

TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO

Priyanka Mehra 09-July-2013

BARC has received 18 RFPs on measurement issue from various entities. The Council expects to start the full-fledged service around March-April next year

Abid Hasan 21-June-2013

Dasgupta is BARC’s first CEO. He has a strong background in media start-ups such as Times Now and Future Media

exchange4media Staff 09-May-2013

MIB Secretary Uday Varma has welcomed the broadcasters & ad agencies coming together to create a credible and transparent television rating system

Abid Hasan 29-April-2013

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