Neeraj Chandra: Tap changes through innovation to strengthen brand?blur=25

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM

Britannia's digital gamble for foray into healthy snacks?blur=25

Britannia plans to go aggressive on digital front for its promotion. Over the last year Britannia has increased its digital marketing spends by 50%.

Priyanka Nair Nov 14, 2011 7:42 AM

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions?blur=25

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff Sep 16, 2011 12:07 PM

Britannia launches ‘TigerZor Milk’ in two variants?blur=25

Britannia Industries Ltd, one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched its range of milk-based drinks for children – TigerZor Choco Milk and TigerZor Badam Milk, fortified with five active nutrients that help in the overall development of mind and body.

exchange4media Staff Aug 31, 2011 11:03 AM

Cadbury’s Oreo - Not an easy bake?blur=25

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big challenge.

Pallavi Srivastava Jun 7, 2011 8:33 AM

Percept Out of Home bags rural mandate for Britannia?blur=25

Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of Britannia Cookies across India. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.

exchange4media Mumbai Bureau Oct 16, 2010 8:16 AM