britannia
Are Digital assets redefining sports sponsorship in IPL-9??blur=25

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership

exchange4media Staff May 2, 2016 8:09 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur?blur=25

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study?blur=25

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff Nov 17, 2015 12:36 AM

Britannia consolidated revenue grows 13% for the quarter at Rs 2003 crore?blur=25

Profit from operations and net profit for the Quarter at Rs 261 crore and Rs 190 crore increased by 89.5% and 66.9% respectively

exchange4media Staff Aug 5, 2015 4:59 PM

Agencies should move away from working in silos: Anuradha Narasimhan?blur=25

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha Jun 2, 2014 7:46 AM

Britannia Q3 FY14 consolidated net up 62% at Rs 100.6 crore?blur=25

Britannia Industries has reported consolidated revenue growth of 10.2 per cent for the third quarter ended December 31, 2013 at Rs 1,772 crore

exchange4media Staff Feb 15, 2014 10:18 AM

Britannia Q2 FY14 net up 65.7% at Rs 97.6 crore?blur=25

Britannia Industries has reported growth of 12.8% in consolidated revenues for Q2 FY14 at Rs 1,740 crore, while net sales were up 12.82% at Rs 1,740.48 crore

exchange4media Staff Nov 12, 2013 8:10 AM

Britannia restructures for enhanced growth?blur=25

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 28, 2013 7:24 PM

Britannia restructures for enhanced growth; to scale up int’l ops as well?blur=25

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 27, 2013 6:21 PM

Britannia ropes in Former PepsiCo CEO Varun Berry?blur=25

Berry joins as COO & VP of Marketing, Sales & Innovation. He replaces Neeraj Chandra, who will now be VP of Strategy & New Business Dev

exchange4media Staff Jan 8, 2013 7:52 PM

Britannia to park Rs 150 cr media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 28, 2012 7:16 PM

Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 10:37 PM

Bringing design to the boardroom?blur=25

It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards

Priyanka Mehra Nov 27, 2012 8:16 PM

Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 6:05 PM

Great brands energise people & galvanise action: Vinita Bali?blur=25

“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia

Priyanka Nair Aug 28, 2012 7:38 PM

Britannia Industries sues GSK Consumer Healthcare?blur=25

Britannia has sued the FMCG major for trademark and copyright violations of its NutriChoice biscuits

exchange4media Staff Aug 24, 2012 6:44 PM

Britannia creates the human touch for GoodDay’s 25th anniv?blur=25

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff Mar 5, 2012 1:39 PM

Elephant wraps up 2011 with 25 new businesses?blur=25

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM