Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India

Ruhail Amin Sep 17, 2018 9:00 AM


The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff Sep 11, 2018 2:11 PM


LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff Sep 7, 2018 8:58 AM


Ali Harris Shere, VP-Marketing at Britannia, says that the idea behind Britannia’s refreshed look is to make the brand more suited to the demands of the new consumers

Ruhail Amin Aug 7, 2018 8:57 AM

Britannia Cakes?blur=25

The new commercial features a naughty boy and his grandfather and has been released in 8 languages across India and created by QED Films.

exchange4media Staff Jun 28, 2018 5:15 PM


The commercial acts as a sequel to the earlier ads of Britannia Rusk featuring Neena Gupta and Konkona Sharma as they battle the daily chaos of mornings, while expressing it through a catchy rap song

exchange4media Staff Jun 25, 2018 3:49 PM


The animated film shows the romantic coming together of two opposites ‘Oats’ & ‘Chocolate’

exchange4media Staff Jun 21, 2018 11:40 AM


With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

exchange4media Staff May 28, 2018 6:15 PM


Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff May 12, 2018 9:55 AM


The ‘7 Days 7 Choices’ activation aims to extend the new TV communication campaign- ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.

exchange4media Staff Feb 17, 2018 8:57 AM


The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!

exchange4media Staff Dec 9, 2017 8:35 AM


Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon

exchange4media Staff Nov 17, 2017 4:01 PM


Britannia decided to reinvent one of its most loved brands Little Hearts to become more relevant to today’s generation of consumers

exchange4media Staff Oct 30, 2017 12:52 PM


The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Akshata R Murthy Oct 20, 2017 7:39 AM


Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

exchange4media Staff Oct 7, 2017 9:21 AM


With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

exchange4media Staff Jul 22, 2017 7:50 AM

Brands focus on South India centric marketing for Bahubali - 2?blur=25

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

Venkata Susmita Biswas Apr 17, 2017 7:56 AM

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC?blur=25

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra May 20, 2016 8:18 AM

Are Digital assets redefining sports sponsorship in IPL-9??blur=25

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership

exchange4media Staff May 2, 2016 8:09 AM