The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things

Abhinna Shreshtha Mar 21, 2014 8:12 AM

The future of the medium lies in not just how we use the algorithm & automation, but how creatively we use the medium to capture the consumer's heart, says Mandeep Singh, MD, Brandtone

Mandeep Singh Jan 10, 2014 9:52 AM