brands
Panel discussion 2?blur=25

More than chasing visibility, brands today peg contextuality, brand relevance & business objectives critical to live event associations said a panel of experts at the e4m TV First conference in Mumbai

Beryl Menezes Feb 1, 2019 2:22 PM

ShashiSinha?blur=25

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff Feb 1, 2019 2:11 PM

TV First conference?blur=25

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

Tata?blur=25

Climbing from the 104th position to 86th position this year, the Tata brand is the only Indian brand in the Top 100

exchange4media Staff Jan 28, 2019 11:55 AM

barc?blur=25

ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff Jan 25, 2019 8:26 AM

honda?blur=25

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

BARClogo?blur=25

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

Sidharth Malhotra?blur=25

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan Jan 16, 2019 3:57 PM

e-commerce?blur=25

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan Jan 14, 2019 9:17 AM

BARClogo?blur=25

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff Jan 11, 2019 8:20 AM

OOH?blur=25

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

barc?blur=25

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

Bhavik Vora?blur=25

Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora Jan 4, 2019 8:40 AM

BARClogo?blur=25

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff Dec 31, 2018 8:22 AM

RelianceEnormous?blur=25

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

exchange4media Staff Dec 27, 2018 6:17 PM

IBF?blur=25

BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff Dec 21, 2018 8:58 AM

Tushar Ved?blur=25

New stores to be launched in other cities too, staying ahead of competition, says Major Brands India President

Madhuwanti Saha Dec 21, 2018 7:41 AM

coke?blur=25

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

barc?blur=25

In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead

exchange4media Staff Dec 17, 2018 8:01 AM

RB?blur=25

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM