brands
?blur=25

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign at top two ranks

exchange4media Staff Aug 8, 2018 8:52 AM

?blur=25

Initiative will handle the entire media portfolio of both the brands including the digital mandate and play a pivotal role in extending Dish TV India’s communication to its audience

exchange4media Staff Aug 6, 2018 8:56 AM

?blur=25

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

?blur=25

Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achieve its goal.

Apeksha Mishra Aug 3, 2018 8:52 AM

?blur=25

In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively

exchange4media Staff Aug 1, 2018 8:51 AM

?blur=25

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

?blur=25

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

?blur=25

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

exchange4media Staff Jul 23, 2018 9:00 AM

?blur=25

A quick round-up of the stories that made headlines this week

exchange4media Staff Jul 21, 2018 9:10 AM

?blur=25

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra

exchange4media Staff Jul 21, 2018 8:54 AM

?blur=25

A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable. Ambuja Cement, HUL, TOI, Amul among winning brands

exchange4media Staff Jul 20, 2018 9:00 AM

?blur=25

The Pitch Top 50 Brands 2018 brought together brand custodians who share the scope and discuss the challenges in creating brand advocacy.

exchange4media Staff Jul 20, 2018 8:55 AM

?blur=25

Travel, media and entertainment, SaaS, brands and real estate are the key verticals with high potential international opportunities

exchange4media Staff Jul 19, 2018 6:07 PM

?blur=25

Rising football stars such as Kylain Mbappe, Harry Kane and John Stones are set to take on big brands after their stellar performances at FIFA World Cup 2018

Dolly Mahayan Jul 18, 2018 8:57 AM

?blur=25

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

?blur=25

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

David Hoffman- Dunkin Brands?blur=25

He will step into the role previously held by Nigel Travis, who will now serve as Executive Chairman on the Board of Directors

exchange4media Staff Jul 12, 2018 2:36 PM

Brands of Desire?blur=25

The firm is focusing exclusively on building an in-house research & knowledge desk to publish industry guiding reports

exchange4media Staff Jul 11, 2018 4:24 PM

?blur=25

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

?blur=25

The eminent panel deliberated on how brands can leverage consumer experience to stay ahead of the game.

exchange4media Staff Jul 6, 2018 2:40 PM