brands
Pic?blur=25

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Sacred Games hoarding?blur=25

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

Mission Paani?blur=25

The nationwide water conservation campaign will get India to save and conserve water by creating awareness on how to bring about change

exchange4media Staff Aug 28, 2019 3:40 PM

Stand With Pride?blur=25

On August 15, PVR cinemas will be playing this national anthem film, conceptualised by Interactive Avenues, across 250 screens in 8 metros during every movie show

exchange4media Staff Aug 15, 2019 10:00 AM

PKL?blur=25

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

OLX?blur=25

The campaign has been done by Enormous Brands, and features a young couple who are bantering on the best way to sell their car

exchange4media Staff Aug 10, 2019 9:20 AM

ConsumerProtection?blur=25

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

FMCG and Ai?blur=25

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Lodestar?blur=25

The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

Instagram?blur=25

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

recap?blur=25

We bring you a roundup of the news making headlines this week

exchange4media Staff Jul 20, 2019 9:29 AM

Pitchtop50?blur=25

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

Social Inclusion?blur=25

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

IPG?blur=25

Prior to this, Shaikh was Client Director - Indonesia/ South East Asia at Essence

exchange4media Staff Jul 15, 2019 3:26 PM

nocelebs?blur=25

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

hotstar?blur=25

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

Pitch Brand Talk 2019?blur=25

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

Hero?blur=25

YouGov India has prepared a whitepaper ‘The Social Voice of Brands’ to understand what Indian consumers feel about brands expressing their opinion on societal issues

exchange4media Staff Jul 8, 2019 7:37 AM