brands
OOH?blur=25

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

W?blur=25

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

W I Am Awake Campaign?blur=25

The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible

exchange4media Staff Mar 15, 2020 10:00 AM

D2C?blur=25

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

Laban?blur=25

The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness

exchange4media Staff Mar 2, 2020 4:39 PM

TRA's Most Desired Brands 2020?blur=25

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

Fairness cream?blur=25

In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

Dilip Yadav?blur=25

Yadav, one of the founders of First Partners, talks on his journey in the industry, key learnings through his long career, changing paradigms, challenges in the industry and more

Nafisa Shaheen Feb 24, 2020 4:07 PM

Sourav Gangult for Polycrol?blur=25

Polycrol is amongst the top 3 liquid antacid brands in Eastern India, including West Bengal, Assam and Odisha

exchange4media Staff Feb 24, 2020 4:02 PM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

melorra?blur=25

The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day

exchange4media Staff Jan 25, 2020 4:05 PM

Swagat Sarangi?blur=25

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM

Chhapaak Vs Tanhaji Vs Darbar?blur=25

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Royals?blur=25

The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team

exchange4media Staff Jan 6, 2020 3:59 PM

Sunny Leone?blur=25

The #SunnyKaNewYearCall is at its early stage, yet it has garnered around a quarter-million views on the star's Instagram profile

exchange4media Staff Dec 31, 2019 12:37 PM

Sunny leone?blur=25

Recently, Sunny stated in an Instagram post that she will be celebrating New Year with a certain Mr V, which was revealed to be VMate

exchange4media Staff Dec 27, 2019 6:12 PM

Mathew Chandy?blur=25

Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable

Neethu Mohan Dec 24, 2019 9:24 AM