brands-of-desire
Adidas Originals Nite Jogger OOH

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

e-commerce

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan Jan 14, 2019 9:17 AM

Fortune foods

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff Oct 17, 2018 8:34 AM

Industry experts’ take on brand building through digital medium entirely

Apeksha Mishra Sep 6, 2018 2:37 PM

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

Brands of Desire

The firm is focusing exclusively on building an in-house research & knowledge desk to publish industry guiding reports

exchange4media Staff Jul 11, 2018 4:24 PM

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

Brand Factory

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff Apr 30, 2018 8:56 AM

Vday: Event led marketing should echo the brand philosophy: Experts

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy Feb 15, 2016 8:17 AM

Trendspotting: Brands speak the 'taboo' language to connect with customers

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy Sep 14, 2015 8:42 AM