While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 14-January-2019

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff 17-October-2018

Industry experts’ take on brand building through digital medium entirely

Apeksha Mishra 06-September-2018

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas 18-July-2018

The firm is focusing exclusively on building an in-house research & knowledge desk to publish industry guiding reports

exchange4media Staff 11-July-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff 30-April-2018

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy 15-February-2016

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy 14-September-2015