brandlogist
Guest Column: How brands can use controversy to their advantage??blur=25

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist

Saurabh Parmar Nov 8, 2013 5:00 PM

The digital revolution that never happened: Abhik Choudhury?blur=25

To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist

Abhik Choudhury Jun 14, 2013 2:38 PM

Guest Column: The digital revolution that never happened: Abhik Choudhury?blur=25

To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist

Abhik Choudhury Jun 14, 2013 2:38 PM

Brandlogist launches new design unit?blur=25

The new vertical focusses on inculcating design & video in various marketing strategies & will leverage the opportunities for branded content on video

exchange4media Staff May 14, 2013 7:40 PM

Guest Column: Cookies, Facebook & a career in digital?blur=25

Digital media in India is largely youth-orientated. For those ambitious, this is a chance to rise very quickly, says Brandlogist’s Abhik Choudhury

Abhik Choudhury Feb 22, 2013 7:04 PM

Quick five with Brandlogist’s Saurabh Parmar?blur=25

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

Quick five with Brandlogist’s Saurabh Parmar?blur=25

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

Guest Column: Six things brands should avoid on FB?blur=25

Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook

Saurabh Parmar Aug 30, 2012 3:32 AM

Ogilvy Delhi ex-Digital Head launches brand venture?blur=25

Saurabh Parmar, ex-Digital Head of Ogilvy Delhi, launches Brandlogist Communications, a brand consultancy with its DNA in the digital medium

exchange4media Staff Jan 23, 2012 7:24 AM