branding
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Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

Brands of Desire?blur=25

The firm is focusing exclusively on building an in-house research & knowledge desk to publish industry guiding reports

exchange4media Staff Jul 11, 2018 4:24 PM

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Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity

exchange4media Staff Jul 11, 2018 8:56 AM

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The new DCMN brand identity contains a new spectrum of colours, representing the diversity of the company, various expertise and its method of working in the most agile, flexible and modular way.

exchange4media Staff Jul 2, 2018 4:48 PM

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The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.

exchange4media Staff Jun 11, 2018 8:59 AM

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Ogilvy has announced the agency’s re-founding and new mission to serve as an integrated creative network

exchange4media Staff Jun 6, 2018 8:55 AM

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Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh Jun 5, 2018 8:55 AM

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Madison Media will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs. 25 crores per annum across all media.

exchange4media Staff May 31, 2018 10:56 AM

Fortis RepIndia?blur=25

The mandate includes building upon the brand’s existing digital presence, as well as creating new communication channels to enhance brand equity and awareness.

exchange4media Staff May 15, 2018 1:18 PM

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John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Misbaah Mansuri May 2, 2018 8:54 AM

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The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan Apr 28, 2018 8:59 AM

VIVO IPL?blur=25

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

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The brand promotes its Bottom Mounted Refrigerator technology in a creative way to resonate with the masses

exchange4media Staff Apr 13, 2018 5:08 PM

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The brand has redesigned its logo without the colour gradient, and a second version for digital platforms

exchange4media Staff Apr 12, 2018 11:37 AM

Madhu S Dutta?blur=25

In a conversation with exchange4media, Madhu Dutta talks about Raymond’s recent campaign, marketing strategy and more

Misbaah Mansuri Apr 12, 2018 8:55 AM

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The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

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Plus One is a design and communication agency from Mumbai. In a collaborative working model, roped in Wolfzhowl, Mumbai, as its strategy partner in winning the multi-agency pitch

exchange4media Staff Mar 16, 2018 3:07 PM

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Plans to grow revenue to Rs. 150 crores by 2021 through increased scope and relevance.

exchange4media Staff Jan 31, 2018 3:58 PM

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“Monocept is a project which is a planner's dream"- Don Bosco, Head- South & Strategic Planning, 21N78E.

exchange4media Staff Jan 31, 2018 12:51 PM