branding
Burger king?blur=25

The new logo will be used on the company’s food packaging, employee uniform and signage

exchange4media Staff Jan 8, 2021 11:24 AM

abp majha?blur=25

The company credits the milestone to the channel's new, revamped identity identity

exchange4media Staff Jan 7, 2021 1:20 PM

eureka forbes?blur=25

The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth

exchange4media Staff Dec 21, 2020 12:30 PM

rahul tekwani?blur=25

The company has offices in Mumbai and Delhi and will set a footprint in the South and East market by the next financial year

exchange4media Staff Dec 16, 2020 11:50 AM

abp logo?blur=25

The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people

exchange4media Staff Dec 16, 2020 9:12 AM

open?blur=25

The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook

exchange4media Staff Dec 15, 2020 10:40 AM

gemius?blur=25

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand

exchange4media Staff Dec 14, 2020 6:37 PM

hemat mehta?blur=25

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

bhavya suri?blur=25

Guest Column: Bhavya Suri, Head- PR & Corporate Affairs, Pearson India & MENA, writes how brands can strike a balance between uncertainty and opportunity in the current environment

Bhavya Suri Dec 4, 2020 4:52 PM

gothi?blur=25

On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’

exchange4media Staff Dec 4, 2020 8:50 AM

kavita nair?blur=25

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

exchange4media Staff Dec 4, 2020 8:20 AM

content upfront?blur=25

On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

exchange4media Staff Nov 18, 2020 9:18 AM

airport branding post lockdown?blur=25

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

MMRCL?blur=25

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

ozone?blur=25

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence

exchange4media Staff Oct 29, 2020 5:17 PM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association

Niraj Ruparel Oct 23, 2020 9:09 AM

jack daniels?blur=25

As part of the rebranding exercise, the brand wi 'Make it Count' will be the new tagline for the whiskey brand

exchange4media Staff Oct 10, 2020 4:00 PM

Ameer Ismail?blur=25

Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change

Nafisa Shaheen Oct 9, 2020 12:46 PM

employee?blur=25

Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front

Bhaskar Majumdar Sep 24, 2020 6:44 PM

Avon?blur=25

The beauty company has also launched a new brand campaign, ‘Watch Me Now’ to showcase its philosophy

exchange4media Staff Sep 19, 2020 6:00 PM