branding-logic
Guest Column: Brand and branding opportunity, and brand responsibility in a disturbed market: Adve Srinivasa Bhat?blur=25

Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Sep 17, 2015 8:14 AM

Guest Column: How to manage a brand crisis? Don't: Adve Srinivasa Bhat?blur=25

A crisis continues to remain a blemish for a brand if not settled with convincing explanation and with a product that is an innovation, the inability to explain the negative aspects would only hurt the sales hard, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jul 21, 2015 8:24 AM