ICICI Bank leverages social with photo contest?blur=25

The bank launched a contest on FB that encouraged fans to upload a photo clicked by them that conveyed the message of its tagline ‘Khayaal aapka’

Saloni Surti Nov 23, 2012 6:42 PM

PVR Cinemas beefs up digital mix with desktop app?blur=25

Designed by BrandAppZ, the app helps users look up show time, trailers, synopsis and much more

Saloni Surti Nov 1, 2012 9:23 PM

Case Study: Chalo Campus by NavBharat Times?blur=25

Navbharat Times, the Hindi daily from the Times Group, runs a campaign around admissions called ‘Chalo Campus’ every year. This year, the daily took the campaign social by creating a platform for students to participate on Facebook.

Shubhi Tandon Sep 8, 2011 9:25 AM

BrandAppZ taking social media marketing to a new level?blur=25

Techno-marketing company BrandAppZ has been designing apps to help brands engage with their consumers better. These apps are custom-made for different kind of campaigns and can be self-designed as well. BrandAppZ has worked with brands such as Sony Ericsson,, LG Electronics, and Fox History & Traveller Channel, among others.

Shubhi Tandon Aug 16, 2011 8:38 AM