brand
WOW?blur=25

Known for persistent advocacy for climate change, Bhumi will now be the face of the brand's range of skincare offerings, featuring a multitude of products

exchange4media Staff Nov 3, 2020 1:20 PM

asci?blur=25

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM

MMRCL?blur=25

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

candere?blur=25

The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan

exchange4media Staff Nov 2, 2020 3:23 PM

Tilt?blur=25

The consultancy will drive and manage the brand’s strategy both online and offline

exchange4media Staff Nov 2, 2020 12:38 PM

Zenith?blur=25

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report

exchange4media Staff Nov 2, 2020 11:22 AM

repreise?blur=25

Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise

exchange4media Staff Oct 30, 2020 3:59 PM

PR?blur=25

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

ozone?blur=25

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence

exchange4media Staff Oct 29, 2020 5:17 PM

syska?blur=25

The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres

exchange4media Staff Oct 29, 2020 3:54 PM

trust?blur=25

The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store

exchange4media Staff Oct 28, 2020 6:01 PM

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

utkala?blur=25

The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha, and produced by Jungle Films

exchange4media Staff Oct 26, 2020 2:36 PM

OOH Spenders?blur=25

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association

Niraj Ruparel Oct 23, 2020 9:09 AM

Mad Influence?blur=25

In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 23, 2020 9:05 AM

jeeru?blur=25

The new packaging and branding are part of the company's efforts to connect with their customers

exchange4media Staff Oct 22, 2020 2:38 PM

artE?blur=25

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

hyundai?blur=25

Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM

shefali?blur=25

Guest Column: Shefali Khalsa, Head - Brand and Corporate Communications, SBI General Insurance, writes how the recent COVID-19 situation has brought a new perspective of ‘empathy-based marketing’

Shefali Khalsa Oct 21, 2020 3:20 PM