The brand film aims to encourage viewers to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India

exchange4media Staff Nov 9, 2020 8:50 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman

Christina Moniz Nov 4, 2020 8:54 AM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries

exchange4media Staff Nov 3, 2020 4:44 PM

Known for persistent advocacy for climate change, Bhumi will now be the face of the brand's range of skincare offerings, featuring a multitude of products

exchange4media Staff Nov 3, 2020 1:20 PM

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan

exchange4media Staff Nov 2, 2020 3:23 PM

The consultancy will drive and manage the brand’s strategy both online and offline

exchange4media Staff Nov 2, 2020 12:38 PM

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report

exchange4media Staff Nov 2, 2020 11:22 AM

Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise

exchange4media Staff Oct 30, 2020 3:59 PM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence

exchange4media Staff Oct 29, 2020 5:17 PM

The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres

exchange4media Staff Oct 29, 2020 3:54 PM

The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store

exchange4media Staff Oct 28, 2020 6:01 PM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha, and produced by Jungle Films

exchange4media Staff Oct 26, 2020 2:36 PM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM