Smart mobile van will travel across 40 cities and towns in Tamilnadu to give consumers the first-hand opportunity to experience the products

exchange4media Staff Dec 10, 2020 4:29 PM

With the association, the company aims to increase the reach of their goodwill initiatives

editor@exchange4media.com Dec 10, 2020 12:52 PM

The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands

exchange4media Staff Dec 10, 2020 9:34 AM

Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm

exchange4media Staff Dec 9, 2020 11:35 AM

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC

exchange4media Staff Dec 8, 2020 4:08 PM

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today

exchange4media Staff Dec 8, 2020 2:53 PM

Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis

exchange4media Staff Dec 8, 2020 12:35 PM

The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory

exchange4media Staff Dec 7, 2020 3:45 PM

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav to connect with YouTube’s vast audience

exchange4media Staff Dec 7, 2020 12:43 PM

Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that fits right and ‘feels so fine’

exchange4media Staff Dec 7, 2020 12:35 PM

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal

exchange4media Staff Dec 7, 2020 11:19 AM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Guest Column: Bhavya Suri, Head- PR & Corporate Affairs, Pearson India & MENA, writes how brands can strike a balance between uncertainty and opportunity in the current environment

Bhavya Suri Dec 4, 2020 4:52 PM

Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar

exchange4media Staff Dec 4, 2020 4:04 PM

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets

exchange4media Staff Dec 4, 2020 1:10 PM

On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive the next decade

exchange4media Staff Dec 4, 2020 8:56 AM

At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms

exchange4media Staff Dec 4, 2020 8:54 AM