Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo

Noel Dsouza Dec 16, 2020 8:51 AM

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

Tasmayee Laha Roy Dec 16, 2020 8:24 AM

The network is looking at an overall change in brand identity with a host of new programming scheduled for all its channels

exchange4media Staff Dec 15, 2020 6:23 PM

The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook

exchange4media Staff Dec 15, 2020 10:40 AM

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand

exchange4media Staff Dec 14, 2020 6:37 PM

As part of the association, Sonu Sood will own an equity stake in the company and has been appointed as a Non-Executive Advisory Board Member

exchange4media Staff Dec 14, 2020 5:13 PM

Dhoom Detergent, a regional brand will soon roll out a nation-wide ad campaign

exchange4media Staff Dec 14, 2020 5:10 PM

The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption

exchange4media Staff Dec 14, 2020 8:38 AM

Conceptualised by Rediffusion Brand Solutions, three films promote the bank's EMI on debit card facility

exchange4media Staff Dec 12, 2020 8:09 AM

Smart mobile van will travel across 40 cities and towns in Tamilnadu to give consumers the first-hand opportunity to experience the products

exchange4media Staff Dec 10, 2020 4:29 PM

With the association, the company aims to increase the reach of their goodwill initiatives

editor@exchange4media.com Dec 10, 2020 12:52 PM

The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands

exchange4media Staff Dec 10, 2020 9:34 AM

Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm

exchange4media Staff Dec 9, 2020 11:35 AM

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC

exchange4media Staff Dec 8, 2020 4:08 PM

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today

exchange4media Staff Dec 8, 2020 2:53 PM

Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis

exchange4media Staff Dec 8, 2020 12:35 PM

The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory

exchange4media Staff Dec 7, 2020 3:45 PM