brand
Industry observers weigh in on the ad war and who actually gains from this one
Misbaah Mansuri Jan 12, 2021 10:20 AM
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise
exchange4media Staff Jan 11, 2021 11:01 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
Avana, a division of Emmbi Industries, a manufacturing company in the field of packaging, water conservation, human safety and crop protection
exchange4media Staff Jan 10, 2021 10:00 AM
The media aim was to create a substantial viewership for the launch film by replicating the roadblock strategy online
exchange4media Staff Jan 9, 2021 8:00 PM
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama
exchange4media Staff Jan 8, 2021 12:32 PM
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra)
exchange4media Staff Jan 8, 2021 12:00 PM
The new logo will be used on the company’s food packaging, employee uniform and signage
exchange4media Staff Jan 8, 2021 11:24 AM
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal
exchange4media Staff Jan 7, 2021 3:24 PM
The company credits the milestone to the channel's new, revamped identity identity
exchange4media Staff Jan 7, 2021 1:20 PM
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies
exchange4media Staff Jan 7, 2021 8:36 AM
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20
Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM
The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms
exchange4media Staff Jan 6, 2021 2:38 PM
Soman will be representing the company's product Maharishi Amrit Kalash
exchange4media Staff Jan 6, 2021 11:56 AM
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Javed Farooqui Jan 6, 2021 8:38 AM
As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends
exchange4media Staff Jan 4, 2021 12:15 PM
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Naziya Alvi Rahman Jan 1, 2021 8:57 AM
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Noel Dsouza Dec 24, 2020 8:55 AM
Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks
exchange4media Staff Dec 23, 2020 12:50 PM
