The ticketing platform has contributed close to 45% to the film’s opening weekend collection in India. Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second
The Broadcast sector certainly had a lot to say about the Union Budget announcement. While some were happy with their predictions coming true, most were elated at the 5 per cent reduction in corporate tax for companies with turnover upto Rs.250 crore
BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.
Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain